Lead distribution for insurance
Screen the lead, run the auction, and get the rejection reason back — in one platform, in the same request.
Bids sorted highest first. The winner receives the full lead.
Where insurance lead spend leaks
High volume and high competition mean small percentages are real money.
Recycled and bot traffic
Aged leads resold as fresh, and non-human form fills that look perfect on paper. You pay for both.
Rejections with no reason
A buyer returns the lead and says nothing useful. Without the reason there is no feedback loop, so the same traffic keeps arriving.
Routing that spans five fields
State, age band, coverage type, schedule and daily cap all have to agree before a lead is worth sending.
Three tools, three numbers
Distribution, call tracking and fraud screening in separate systems means no single answer to "what did we make today".
Screen it before a buyer ever sees it
Fraud scoring, DNC and your own filters run in the same request as the post, so a lead that was never going to be accepted does not consume a buyer relationship — or your cap with them.
- IPQS and Anura scoring on the inbound lead
- DNC check before distribution, not after
- Your own filters — state, age band, coverage type
- TrustedForm and Jornaya consent certification, native
Every rejection, with the reason attached
Rejections are grouped by cause and drill down to the individual lead, so you can tell a traffic problem from a buyer problem from a cap you set too low — and fix the right one.
- Filter, duplicate, validation, buyer and cap, counted separately
- Drill through to the lead that was rejected
- Spot a buyer whose criteria moved without telling you
Caps that hold, per carrier
Buyers in this vertical buy to a daily number and stop. Caps are enforced at distribution time, so you find out before you send, not when the lead bounces back.
- Daily and monthly caps per buyer
- Schedules aligned to the call centre being open
- Traffic rolls to the next buyer the moment a cap fills
Form leads and calls on one ledger
Medicare and final expense convert on the phone. Calls route on the same buyer rules as forms, and land in the same revenue reporting — so the vertical has one P&L, not two.
- Buyer schedules and caps apply to calls too
- Recording and duration against the billable threshold
- Call revenue in the same margin view as form leads
One platform instead of five
The tools an insurance operation otherwise buys separately.
Ping/post auctions
Buyers bid on partial data and you sell to the best price, with a circuit breaker so one dead endpoint cannot stall the auction.
Redistribution
A soft reject is offered to the next buyer in line rather than written off.
Margin in real time
Revenue, source payout and clawbacks on one line, by campaign and by buyer.
No-code changes
Filters, caps and routing are configuration. Ops can move without waiting on a developer.
Click to conversion
The click, the lead, the call and the payout stay attached to each other.
Postback reconciliation
Delayed conversions match back to the lead that caused them, including policies bound weeks later.
Frequently asked questions
See it running on your insurance flow
Bring a live campaign and a buyer, and we will route real traffic through it on the call.