Lead distribution for financial services
Map every buyer’s fields once, filter on credit and debt tiers, and reconcile the payouts that arrive months later.
Why financial lead flows drift
The criteria change faster than most teams can reconfigure for them.
Criteria move with rates
A buyer’s minimum credit band or debt threshold changes, and nobody tells you until acceptance falls.
Duplicates and recycled leads
The same consumer shops repeatedly. Without a duplicate window you resell the same person and get clawed back.
Conversions land late
A settlement or a funded loan confirms long after the sale, so same-day revenue is not the real number.
Tell a filter problem from a buyer problem
When acceptance drops, the useful question is which of the five causes moved. Rejections are counted separately and drill through to the lead, so you fix the one that actually changed.
- Filter, duplicate, validation, buyer and cap, counted apart
- Drill through to the rejected lead
- Catch a buyer whose criteria shifted without notice
Pending is not revenue
Conversions that have not confirmed sit as pending rather than inflating today’s number, and clawbacks reverse against the campaign that earned them — so the margin you look at is the margin you keep.
Each settled lead increments the current hour’s counters — buyer, supplier, campaign.
Built for criteria that keep moving
Ping/post with buyer filters
Buyers price on partial data against their own credit and debt thresholds.
Duplicate windows
Set how long a consumer stays a duplicate — days for loans, months for settlement.
Delayed postbacks
A conversion matches back to its lead however late it confirms.
No-code reconfiguration
Changing a threshold is a form field, not a deploy.
Frequently asked questions
See it running on your financial flow
Bring a live campaign and a buyer, and we will route real traffic through it on the call.