Skip to content
Newv6.18.0Generated values for buyer deliveries, a safer Google Sheet connection, and a post log filter step that explains itself.Read the changelog
For lead generators

Sell every lead for what it is actually worth.

Let buyers bid before they see the record, route through tiers that hold a price, and open any lead to see exactly who bid, who lost, and why.

Start Free Trial
Book a Demo
Ping/post bidding
Four routing modes
Bid history
A sold lead showing every bid it received: the winning buyer at $95.48, three buyers outbid, one below the campaign minimum, one rejected by a filter, and one outside its delivery schedule
The problem

Sound familiar?

Underselling a lead does not look like a problem. It looks like a sale.

One buyer, one price, every lead

A single buyer on a fixed price is easy to run and quietly expensive. The lead that was worth ninety dollars sells for thirty, and nothing on the screen tells you it happened.

You cannot say why a lead went where it went

It sold to buyer three. Did buyer one bid lower, get filtered, sit outside its schedule, or never get asked? Without that record, pricing a source is guesswork.

One routing rule for buyers who are nothing alike

Your premium buyers should be bidding against each other. Your fallback buyers should be taking whatever is left. Most systems make you pick one rule and apply it to both.

How Datahubb helps

Price the lead, then route it

Make buyers compete for the lead

Highest Bidder pings every eligible buyer at once, collects their bids, and posts to the top one. If they reject on the post, the next highest gets it. The lead sells for what the market says it is worth, not what you guessed last quarter.

Four ways to route, not one

Waterfall for a preferred order. Highest Bidder for an auction. Weighted when you owe a buyer a share of volume. Advanced when you want ordered tiers, each running its own strategy underneath.

Bids before the buyer sees the record

Ping with partial data, collect prices, post the full lead only to the winner. Buyers can run several ping steps — validate first, then bid — and the last step that returns a price is the price that stands.

A breadcrumb for every decision

Every distribution writes down what happened: the mode used, the sorted bidders or the winning tier, and the outcome — no qualified buyers, all below the minimum, all tiers exhausted. The lead detail shows you the run, not just the result.

Advanced distribution

Tiers that hold a price, and a fallback that does not

Order your buyers into tiers, give each tier its own strategy and its own minimum payout, and let the engine walk down. The top tier can insist on a real price. The bottom tier can take whatever clears. A lead only drops to the next tier when everyone above has said no.

  • Each tier runs Waterfall, Highest Bidder or Weighted underneath
  • A per-tier payout floor overrides the campaign minimum
  • Buyers carry their own order and weight inside the tier
Advanced distribution tiers on a campaign: four ordered tiers, each with its own sub-distribution — Weighted, Highest Bidder, Waterfall — buyer counts, tier weights and per-tier minimum payouts
What it looks like day to day

Stop guessing what a lead was worth

Put your premium buyers in a top tier with a payout floor, and let them bid against each other
Drop through to a fallback tier automatically when nobody in the tier will pay enough
Set caps and delivery windows per buyer, so a lead is never sent where it cannot be taken
Open any sold lead and read every bid it received, including the ones that lost and why
FAQ

Frequently asked questions

Every eligible buyer is pinged at the same time, the bids come back, and they are sorted highest first. The top bidder gets the full post. If they reject it, the next one down gets it, and so on. Bids below the campaign minimum — or a tier’s own payout floor — are not eligible in the first place. See lead distribution.

Yes — that is what Advanced tiers are for. Tiers are tried in order, and each one runs its own sub-distribution: a Weighted premium tier on top, a Highest Bidder tier under it, a Waterfall fallback at the bottom. A tier only falls through when all of its buyers reject or fail.

A price below which a tier will not sell. It overrides the campaign minimum for the buyers in that tier, so your premium tier can hold out for a real price while a lower tier takes what it can get. Set a tier’s floor to zero and there is no floor — which is how a zero-bid CPA buyer stays eligible.

No. The ping carries partial data — enough for the buyer to price it — and the full record only goes to the buyer who wins the post. Buyers can chain several ping steps if they want to validate before they bid. See ping/post.

Find out what your leads are really worth.

Start your 14-day trial. Full platform access. Card required, no charge if you cancel during the trial.

Start Free Trial
Book a Demo