Lead distribution for automotive
Tier your dealers, hold the exclusive ones at the top, and let the rest catch what falls through.
Where automotive margin disappears
Competition is heavy and the price per lead has nowhere to go but down.
Dealers want exclusivity
A shared lead is worth a fraction of an exclusive one, so tiering has to be enforced rather than promised.
Geography and vehicle type
A lead for a truck forty miles from the lot is not the same lead, and gets returned as though it were.
No true cost per acquisition
With calls in one tool and forms in another, the real number per sold vehicle is a spreadsheet exercise.
Caps that respect the lot
A dealer group takes a set number of leads a day per rooftop. Caps hold at distribution time, and the overflow tiers down rather than being wasted.
The calls that actually book test drives
Automotive converts on the phone as much as the form. Calls route on the same tiering and caps, and bill against a duration threshold so a thirty-second wrong number is not a sale.
One system for dealers and calls
Tiered distribution
Exclusive buyers first, shared tiers underneath, enforced automatically.
Geo and vehicle filters
Zip and state lists, make, model and condition gate each buyer before price.
Screening before delivery
Fraud scoring and validation run before a dealer ever sees the lead.
True cost per acquisition
Calls, forms, payouts and clawbacks on one margin report.
Frequently asked questions
See it running on your automotive flow
Bring a live campaign and a dealer, and we will route real traffic through it on the call.