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Newv6.17.0Consent verification at ingest, redistribution for every unsold lead, and multi-select filters across every list.Read the changelog
Legal

Lead distribution for legal

Screen hard before the firm sees it, then route what survives to the buyer paying most for it.

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Personal injury
Mass tort
Workers’ comp
Live transfers
Fraud checkLOW RISK
6
IPQS fraud_score
vpn: falseproxy: false
IPQSAnuraDuplicate check
verdict → ACCEPTED
The problem

Why legal leads are unforgiving

The payouts are the highest in the business, and so is the cost of getting one wrong.

Fraud is worth committing

At these prices, invalid leads are not accidental. Screening after delivery is screening too late.

Criteria are narrow and specific

Injury type, date of incident, treatment status and state all have to line up before a firm will look.

Outcomes arrive months later

A signed case can settle long after the lead was sold, so attribution has to survive the gap.

The full trail

Every lead keeps its history

Click, validation, auction, call and payout stay attached to one record — so when a firm queries a case months later there is an auditable answer rather than a guess.

  • Source and click preserved against the lead
  • What passed screening, and what did not
  • Delayed outcomes matched back to the original lead
Lead journeyLD-48213
Click capturedsrc: search
Screenedfraud + duplicate passed
Auction won3 bids · $310 top
Signed retainerconfirmed 42 days later
Margin on this lead+$11.60
Auction

Firms bid, and the best price takes it

At three-figure lead prices the difference between the top bid and the second is real money on every record. Buyers bid in the same request, and a failing endpoint is skipped rather than stalling the auction.

Ping — 4 buyersbidding
1Mass tort firm260ms$310.00 Post
2PI practice188ms$275.00
3Regional firm221ms$240.00
Aggregator—breaker

Bids sorted highest first. The winner receives the full lead.

Set up once

What a legal operation configures

Fraud thresholds set tighter than any other vertical
Duplicate windows measured in months, not days
Per-firm criteria — injury type, incident date, state
TrustedForm or Jornaya consent certification per campaign
Call recording on every transfer
Postback windows long enough for a case to sign
FAQ

Frequently asked questions

Fraud scoring and duplicate detection run before distribution, so a lead that fails never reaches a firm. IPQS and Anura are supported as scoring providers alongside your own filters.

Yes. Postbacks match a conversion to the original lead however long it takes, so a retainer signed weeks after the sale still lands against the source and campaign that produced it.

Yes. Filters run per buyer on any field you collect, so injury type, incident date, treatment status and state can each gate a firm independently.

Yes. Pay-per-call includes recording and duration against a billable threshold, and call revenue reports alongside form leads.

See it running on your legal flow

Bring a live campaign and a firm, and we will route real traffic through it on the call.

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