Route every lead to the highest-paying buyer.

Ping/post is two-phase selling. A partial lead record — the ping — goes out to eligible buyers at once, and each answers with an accept or reject plus a bid. The winning buyer then receives the complete record: the post. Datahubb runs the whole flow in real time, including multi-step ping, where a later step can reference what an earlier step returned.

They are the two you choose between most often. Direct post hands the complete lead straight to a pre-determined buyer, who accepts or rejects it. Ping/post makes buyers compete for it first. Direct post suits a single pre-agreed buyer; ping/post earns more when several buyers want the same lead type. There are other delivery methods too — one-to-one consent, email delivery, and store-only.

Each buyer gets a weight, which sets a target share of leads. For every lead, Datahubb sends it to the buyer whose realised share sits furthest below their target. Because that gap only closes when a buyer actually wins a lead, a buyer that rejects stays first in line for the next one — so weight tracks leads won, not leads offered. Equal weights converge on an even split over volume.

The weighted counter runs all-time, so a newly added buyer starts with a large deficit and catches up in a burst until it is level with the others. That is expected, and it self-corrects. The same happens to a buyer returning from a cap or a pause.

In Advanced distribution, each tier can set a payout floor that overrides the campaign minimum, filtering out buyers who bid below it. Set the floor to 0 (or leave it empty) when a tier should have no floor at all — that is what lets a zero-bid buyer, such as a RevShare or CPA buyer, still qualify for leads in that tier.

Every distribution writes a decision breadcrumb to the lead, and the lead detail view shows it as a Strategy card: which mode ran, how the bidders or deficits sorted, which tier won, and the outcome. Leads that never sold say why — no qualified buyers, all below the minimum bid, or all tiers exhausted.

Set daily, weekly, monthly, and lifetime caps per buyer, on lead volume or on budget, in the buyer’s own timezone. They are enforced as the lead is routed: a buyer at their cap is skipped and the lead moves on, so you cannot oversend and then argue about it later.

Both distribute leads. Datahubb adds Weighted and Advanced tiered routing, built-in fraud and data validation, rejection insights, real-time margin analytics, and white-label portals for buyers and suppliers — on one subscription with no per-lead fees. There is a full side-by-side on the Datahubb vs Boberdoo page.