Lead distribution for solar
Let buyers bid on partial data, and get a second price for the ones they pass on.
The last step to return a price sets the final price.
Where solar budgets go
Ticket values are high, so a rejection costs more than it does anywhere else.
Buyers want exclusivity
High-intent, exclusive, and qualified on roof, ownership and utility. Everything else comes back.
Soft rejects written off
A lead one installer passes on is often fine for the next. Without redistribution it is simply lost.
Qualification spans six fields
Roof type, ownership, credit, utility, state incentive and shading all gate the sale.
Buyers bid before they see the whole lead
A ping carries the qualifying fields only. Installers price it, and you post the full lead to the winner — so you are paid on acceptance rather than on volume delivered.
- Bid on zip, roof type and ownership
- Multi-step ping for buyers who qualify in stages
- The post goes to the highest accepted price
Bids sorted highest first. The winner receives the full lead.
A rejection is not the end of the lead
Soft rejects are offered to the next buyer in line, and what nobody takes can be sent to an offer wall — so expensive traffic gets more than one chance to pay for itself.
- Redistribute a soft reject automatically
- Offer walls for leads no installer wants
- The reason is recorded either way, so the source can be fixed
What the campaign actually made
Revenue, supplier payout and clawbacks land on one line, so a solar campaign that looks profitable on delivered volume cannot hide a negative margin after returns.
Each settled lead increments the current hour’s counters — buyer, supplier, campaign.
What a solar operation configures
Frequently asked questions
More on solar lead operations
See it running on your solar flow
Bring a live campaign and an installer, and we will route real traffic through it on the call.