Sync leads to ActiveCampaign

This article shows how to connect ActiveCampaign, map contact fields, and sync Datahubb leads as ActiveCampaign contacts with optional list assignment.

Sync is first-touch: a new unique email creates a contact; if ActiveCampaign reports a duplicate, Datahubb treats that as an existing contact and does not update the contact or re-assign lists.

Prerequisites

• An ActiveCampaign account
• API key and API URL from ActiveCampaign Settings → Developer (URL looks like https://youraccount.api-us1.com)
• Optional: list IDs from ActiveCampaign Lists, and custom field IDs from Lists → Manage Fields
• The Integrations feature on your Datahubb plan

Configure ActiveCampaign globally

1. Open Integrations in the sidebar.
2. Click ActiveCampaign.
3. On Credentials, enter:
   • API Key
   • Base URL (must be https://…)
4. On Settings, configure:
   • Timeout (default is fine for most accounts)
   • Trigger Event — when the sync should run (default is often lead validated)
   • Contact Fields — map ActiveCampaign contact keys to lead fields. Defaults:
     • firstName ← first_name
     • lastName ← last_name
     • email ← email
     • phone ← phone
   • Custom Field Values — ActiveCampaign field ID → lead field (for example field 1 ← zip_code). You can also map helpers such as dh_lead_id, dh_campaign_id, or dh_click_id when those fields exist on the lead.
   • List ID Field — optional lead field that carries a dynamic list id
   • Default List ID — used when the dynamic field is empty
5. Save.

Expected result: ActiveCampaign is configured and ready to enable on campaigns.

Enable on a campaign

1. Open the campaign → Integrations tab.
2. Find ActiveCampaign and toggle it ON.
3. Optional: Override Settings for this campaign’s trigger, field maps, or list defaults.
4. Save.

CRM sync usually needs no REJECT rules. Rules on is_duplicate, contact_id, or list_assigned are only for special gating.

What success looks like

1. A non-test lead hits your Trigger Event.
2. Datahubb creates a contact in ActiveCampaign (201) or detects an existing one (422 duplicate).
3. If a list id is resolved, the contact is assigned to that list.
4. Integrations → ActiveCampaign → Usage Log shows the API call.

Response fields you can evaluate in rules:

• is_duplicate
• contact_id (may be null on duplicate)
• list_assigned

Troubleshooting

• Invalid API key / URL — re-copy from ActiveCampaign Developer settings; Base URL must be HTTPS
• 422 duplicate in the log — expected for returning emails; not a hard failure
• Contact not on a list — set Default List ID or ensure the dynamic list field is present on the lead
• Custom fields empty — confirm you used ActiveCampaign field IDs, not labels
• Integration not running — campaign toggle off, wrong trigger event, or most test leads skipped by design