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Lead GenerationAugust 6, 20262 min read

Funnel recipe: premium weighted buyers plus RevShare CPA floor

Protect CPL premiums first, then let zero-bid RevShare partners monetize leftovers without poisoning the top tier.

Funnel recipe: premium weighted buyers plus RevShare CPA floor

You want premium buyers to see volume first — and you still want a second chance at revenue when they all pass. This recipe uses Advanced distribution: a weighted premium tier on top, and a zero-floor RevShare CPA tier underneath.

The problem

If you drop a $0 CPA / RevShare buyer into the same Highest Bidder pool as CPL buyers, one of two bad things happens: the CPA never wins, or it “wins” on a deferred value that may never realize while crowding out cash buyers. Tiering fixes that.

What you need

  • Campaign distribution set to Advanced
  • Premium buyers with real CPL (or ping) economics
  • RevShare / CPA buyers with Buyer type = CPA, price 0, and a confirmation window
  • Postback handling so CPA wins move from pending to sold or rejected

Build it

  1. Open the campaign’s distribution settings and choose Advanced.
  2. Create Tier 1 as Weighted. Add your premium buyers and set weights (for example 50 / 30 / 20).
  3. Set Tier 1’s floor to your premium minimum (or 0 if premiums can bid freely).
  4. Create Tier 2 as Weighted with floor = 0. Add the RevShare CPA buyers here only.
  5. Confirm each CPA buyer has a confirmation window and inbound conversion postbacks configured.
  6. Caps and schedules: keep premium caps honest; give RevShare buyers room without letting them starve premiums.
  7. Send test leads: one premium accept path, one all-premium-reject path that should land PENDING on a CPA buyer.

Expected behavior

  • Premium tier runs first; weights converge toward your split over volume
  • Only declines (or filter misses) fall to Tier 2
  • CPA wins book PENDING at $0 until the partner’s conversion postback arrives, then sold or expired/rejected
  • CPL wins still fire the normal sold path at delivery

Edge cases

  • Positive floor on Tier 2 filters out zero-bid CPA buyers — keep that floor at 0
  • A late-added weighted buyer can see a catch-up burst until shares level out
  • Do not put CPA buyers in the premium Highest Bidder pool “just to try”

What’s next

Pair this with validation gates so junk never reaches either tier, and watch pending age so slow CPA partners do not park margin forever.

Frequently asked questions

A positive floor filters out zero-bid buyers. CPA RevShare partners typically bid zero upfront and pay later, so they only appear when the floor allows zero.

You can, but it usually fights the goal. CPA deferred value either loses every auction or wins leads you would rather sell for cash. Tiering is cleaner.

When the buyer’s conversion postback arrives inside the confirmation window. Until then it stays pending; if nothing arrives it expires to rejected.

Weighted routing converges over volume using an all-time style counter. A buyer added later can receive a short catch-up burst until the split rebalances.
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